Social Velocity measures how much louder an asset is right now compared with its recent average. A value
of 1.0 means today’s social volume is exactly the 7-day average; 2.0 means
twice the average; 0.5 means half.
How to read it
- Above 2.0 — sharp spike. The asset is being discussed at significantly more than its baseline level.
- 1.25 to 2.0 — elevated. Often the threshold we use to flag the asset on the Social Spikes page.
- 0.85 to 1.25 — normal. No meaningful deviation from baseline.
- Below 0.85 — fading. Discussion is dropping below typical levels.
Why it matters
Velocity is direction-agnostic — it tells you something is happening but not whether the tone is bullish or bearish. A 3× spike can be a partnership rumour or a security incident. Always click through to the asset detail to see whether sentiment is improving or deteriorating alongside the volume jump.
Common misreadings
For tier-3 long-tail assets, baselines are noisy and a single viral tweet can produce a 5× velocity reading that doesn’t represent durable interest. Tier-1 majors (BTC, ETH, SOL) are the most reliable contexts for velocity-based signals.